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Results from our optimisation:


Page views up 20,300%

Visitors to the site up 7,500%

Alexa traffic rank up 20,084,023

Being average figures, these figures change daily.
Page views up 20,300%
Screenshot from Alexa.com
Alexa traffic rank, up 20,084,023 places
Screenshot from Alexa.com
Reach, up 7,500%
Screenshot from Alexa.com

We were contacted in spring 2009 by C Perkin, a long established company with an established website. The problem was the website was not attracting enough new enquires, and the company was difficult to find in the major search engines, unless either a specific product name or the company name was in the search string.

After analysing the existing site, and looking at the websites of companies competing in the same market sector, we were able to arrive at an 'action plan' to ensure the company got the listing in the search engines its products deserved.

The newly optimised web pages were uploaded on the 10th of April 2009 and the results (shown above) were recorded in May 2009.

Alexa, the web information company, report the number of pageviews on the site to be up by 20,300%

The percentage of internet users that visit the site is up by 7,500% and the Alexa traffic rank has shown a 3 month change, a rise of 20,084,023 positions.

As the newly created pages is not 2 months old, the traffic rank statistic is slightly confusing, when we initially looked at the C Perkin website, it was not in the top 20 million web sites, but now the 3 monthly average shows the site has actually risen over 20 million positions and is currently at 977,819 (and rising) in the top million sites on the internet.


Page 1 number 1 and 2 in google
A screen shot of one of many page 1 number 1 (and 2) positions

Below is a table showing the positions of various keywords and phrases, one month after the optimisation process.

11 May 2009 google.com google.co.uk
(the web)
live.com
(the web)
falcon core cutters1 and 21 and 21 and 2
core winders3 and 41 and 22 and 4
knife units6 and 71 and 29
unwind stands155 and 620
composite can labellers11 and 21
cardboard core cutting4 and 52 and 35 and 9
cardboard core cutter9 and 102 and 32 and 8
cardboard core14510
core winders knife units1 and 21 and 21 and 2
multi flying knife machine1 and 21 and 21 and 2
multi knife unit111
multi knife units11 and 21
servo cut off4 and 54 and 55 and 8
servo knife machine1 and 21 and 21 and 10
multi flying knife1 and 21 and 21 and 2
flying knife192 and 317
servo knife unit1 and 21 and 21 and 2
servo knife units1 and 21 and 21 and 2
servo knife3 and 41 and 21 and 3
spiral winders113 and 41 and 2
high speed core winder6 and 71 and 21 and 2
high speed core winders7 and 82 and 31 and 2
opposed knife1 and 21 and 22 and 12
can labelling114> 20
tube labeller1082 and 11
convolute labeller> 202 and 31 and 2
composite can labeller with knives1 and 21 and 21 and 2
composite can labeller1 and 21 and 21 and 2
composite can labelling machine111 and 3
cardboard core making1 and 21 and 22 and 4
cardboard core cutting4 and 52 and 35 and 9
cardboard core cutter9 and 102 and 32 and 8
cardboard core making machine111 and 5
cardboard core cutting machine2 and 32 and 32 and 6
paper tube and cardboard core cutting1 and 21 and 22 and 3
gluing systems16619
edge protection line219
edge protection machine1 and 21 and 23 and 11
labeller and recutter machine511
labeller and recutter3 and 43 and 41
cardboard tube labeller652 and 3



cased printers page 1 number 1

Here is a screenshot showing Page 1 number 1 for the phrase "cased printers" from Google, showing 101 million competing pages.



In January 2007 I asked Adept SEO to optimise my proposed web site at canwesavetheworld.co.uk to maximise it's visibility on Google.co.uk. This web site initially gave practical advice and statistical information on UK energy use to UK home owners on how they can dramatically reduce their home energy and water use and therefore the cost of these services.

To make the web site effective at reducing the threat of global warming it is important that it is seen by as many people as possible throughout the world. However environmental aspects are growing in popularity so there is considerable competition for high page rankings of the keywords and phrases on the worlds major search engines. As more than 97% of clicks by those searching the internet are made on page 1 achieving a high position is imperative.

The average number of search results returned by Google for the 24 main keywords and phrases of canwesavetheworld.co.uk was 614,417 in March 2007, this figure significantly increased by November 2007.

Initially Adept SEO gave me advice on the web site size, content and internal organisation, I followed this as far as was practical. Adept-SEO performed the numerous other task required to ensure maximum search engine visibility.

The UK web site shell was uploaded to the internet on March 9th 2007 before all site pages and content had been completed. The completed web site was uploaded on April 5 2007.

In July 2007 the web site was extended to include statistics and practical advice for residents of the USA, this resulted in the addition of more pages, and more keywords and phrases. Between April and November 2007 other mostly minor changes have been made by Adept-SEO to increase the web site visibility.

In order to check the visibility of the web site on Google.co.uk I performed frequent searches in the top 100 search results for each on the web sites main keywords and key phrases, and logged the positions achieved.


Can we save the world chart


By late April 2007 a quarter (25%), or 6 of the 24 keywords and phrases, had achieved Page 1 status. By late May this figure had risen to 38% but by Mid June it had dropped back to 25%. By Late June however 54% were on page, this good visibility has since been maintained.

The chart also shows Page 2, Pages 3 to 10, and the total visibility in the first 10 pages of Google.co.uk, the later shows that more than 70% of canwesavetheworld.co.uk's 24 keywords and phrases are in the first 100 results.

Thank you Adept-SEO for achieving startling visibility results.

John Perkin for 'Can We Save The World'.

 


SEO advice from www.adept-seo.co.uk, Search Engine Optimisation Newcastle Upon Tyne, and North East England. Contact Us: enquires@adept-seo.co.uk

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