Results from our optimisation:Page views up 20,300% Visitors to the site up 7,500% Alexa traffic rank up 20,084,023 |
Screenshot from Alexa.com |
 Screenshot from Alexa.com |
 Screenshot from Alexa.com |
We were contacted in spring 2009 by C Perkin, a long established company with an established website. The problem was the website was not attracting enough new enquires, and the company was difficult to find in the major search engines, unless either a specific product name or the company name was in the search string.
After analysing the existing site, and looking at the websites of companies competing in the same market sector, we were able to arrive at an 'action plan' to ensure the company got the listing in the search engines its products deserved.
The newly optimised web pages were uploaded on the 10th of April 2009 and the results (shown above) were recorded in May 2009.
Alexa, the web information company, report the number of pageviews on the site to be up by 20,300%
The percentage of internet users that visit the site is up by 7,500% and the Alexa traffic rank has shown a 3 month change, a rise of 20,084,023 positions.
As the newly created pages is not 2 months old, the traffic rank statistic is slightly confusing, when we initially looked at the C Perkin website, it was not in the top 20 million web sites, but now the 3 monthly average shows the site has actually risen over 20 million positions and is currently at 977,819 (and rising) in the top million sites on the internet.
| Search Phrase | google.com | google.co.uk (the web) |
live.com (the web) |
| falcon core cutters | 1 and 2 | 1 and 2 | 1 and 2 |
| core winders | 3 and 4 | 1 and 2 | 2 and 4 |
| knife units | 6 and 7 | 1 and 2 | 9 |
| unwind stands | 15 | 5 and 6 | 20 |
| composite can labellers | 1 | 1 and 2 | 1 |
| cardboard core cutting | 4 and 5 | 2 and 3 | 5 and 9 |
| cardboard core cutter | 9 and 10 | 2 and 3 | 2 and 8 |
| cardboard core | 14 | 5 | 10 |
| core winders knife units | 1 and 2 | 1 and 2 | 1 and 2 |
| multi flying knife machine | 1 and 2 | 1 and 2 | 1 and 2 |
| multi knife unit | 1 | 1 | 1 |
| multi knife units | 1 | 1 and 2 | 1 |
| servo cut off | 4 and 5 | 4 and 5 | 5 and 8 |
| servo knife machine | 1 and 2 | 1 and 2 | 1 and 10 |
| multi flying knife | 1 and 2 | 1 and 2 | 1 and 2 |
| flying knife | 19 | 2 and 3 | 17 |
| servo knife unit | 1 and 2 | 1 and 2 | 1 and 2 |
| servo knife units | 1 and 2 | 1 and 2 | 1 and 2 |
| servo knife | 3 and 4 | 1 and 2 | 1 and 3 |
| spiral winders | 11 | 3 and 4 | 1 and 2 |
| high speed core winder | 6 and 7 | 1 and 2 | 1 and 2 |
| high speed core winders | 7 and 8 | 2 and 3 | 1 and 2 |
| opposed knife | 1 and 2 | 1 and 2 | 2 and 12 |
| can labelling | 11 | 4 | > 20 |
| tube labeller | 10 | 8 | 2 and 11 |
| convolute labeller | > 20 | 2 and 3 | 1 and 2 |
| composite can labeller with knives | 1 and 2 | 1 and 2 | 1 and 2 |
| composite can labeller | 1 and 2 | 1 and 2 | 1 and 2 |
| composite can labelling machine | 1 | 1 | 1 and 3 |
| cardboard core making | 1 and 2 | 1 and 2 | 2 and 4 |
| cardboard core cutting | 4 and 5 | 2 and 3 | 5 and 9 |
| cardboard core cutter | 9 and 10 | 2 and 3 | 2 and 8 |
| cardboard core making machine | 1 | 1 | 1 and 5 |
| cardboard core cutting machine | 2 and 3 | 2 and 3 | 2 and 6 |
| paper tube and cardboard core cutting | 1 and 2 | 1 and 2 | 2 and 3 |
| gluing systems | 16 | 6 | 19 |
| edge protection line | 2 | 1 | 9 |
| edge protection machine | 1 and 2 | 1 and 2 | 3 and 11 |
| labeller and recutter machine | 5 | 1 | 1 |
| labeller and recutter | 3 and 4 | 3 and 4 | 1 |
| cardboard tube labeller | 6 | 5 | 2 and 3 |
In January 2007 I asked Adept SEO to optimise my proposed web site at canwesavetheworld.co.uk to maximise it's visibility on Google.co.uk. This web site initially gave practical advice and statistical information on UK energy use to UK home owners on how they can dramatically reduce their home energy and water use and therefore the cost of these services.
To make the web site effective at reducing the threat of global warming it is important that it is seen by as many people as possible throughout the world. However environmental aspects are growing in popularity so there is considerable competition for high page rankings of the keywords and phrases on the worlds major search engines. As more than 97% of clicks by those searching the internet are made on page 1 achieving a high position is imperative.
The average number of search results returned by Google for the 24 main keywords and phrases of canwesavetheworld.co.uk was 614,417 in March 2007, this figure significantly increased by November 2007.
Initially Adept SEO gave me advice on the web site size, content and internal organisation, I followed this as far as was practical. Adept-SEO performed the numerous other task required to ensure maximum search engine visibility.
The UK web site shell was uploaded to the internet on March 9th 2007 before all site pages and content had been completed. The completed web site as uploaded on April 5 2007.
In July 2007 the web site was extended to include statistics and practical advice for residents of the USA, this resulted in the addition of more pages, and more keywords and phrases. Between April and November 2007 other mostly minor changes have been made by Adept-SEO to increase the web site visibility.
In order to check the visibility of the web site on Google.co.uk I performed frequent searches in the top 100 search results for each on the web sites main keywords and key phrases, and logged the positions achieved.
By late April 2007 a quarter (25%), or 6 of the 24 keywords and phrases, had achieved Page 1 status. By late May this figure had risen to 38% but by Mid June it had dropped back to 25%. By Late June however 54% were on page, this good visibility has since been maintained.
The chart also shows Page 2, Pages 3 to 10, and the total visibility in the first 10 pages of Google.co.uk, the later shows that more than 70% of canwesavetheworld.co.uk's 24 keywords and phrases are in the first 100 results.
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