Road Signs Direct SEO Case Study

Screenshot from Alexa.com	Screen shot from Alexa.com
Screenshot from Alexa.com	Screenshot from Alexa.com

I was approached by the webmaster of Road Signs Direct, a Newcastle based company that allows the trade and public to buy road signs.

Road Signs Direct, run by Ashworth Marketing Ltd - a B2B and digital marketing in Newcastle agency asked if we could make a significant difference in their search engine results, with a limited, fixed spend.

After some research, we decided that it would a be worthwhile project for both sides, and we could stay within the fixed budget if we optimised their home page and any other nine web pages (that they chose).

Hopefully, the results, shown above, provide some evidence of our ability. Four weeks after completing the optimisation task, sales are up by 30%. This is astonishing as it would take Google and the other search engines, five to seven days to refresh their index with the newly optimised page, and probably further time to upgrade the page's positions in the search engine results.

SEO Case Study: Results

In brief, results after four weeks, (which can be verified on the screen shots above):

Traffic rank up 15.6 million places
Time on site up 598%
Global users up 1,000%
Page views up 430%

How can we consistently achieve such impressive results? Well, along with years of experience in search engine optimisation, we use our own propietary software, unique to ourselves, which greatly simplifies the task of optimising pages to help them achieve the very best positions they can.

We have proved many times that achieving multiple page 1 results in the search engine is a realistic ambition for most websites and once the page 1 postions have been found, visitors and sales will invariably follow.

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