| All Searches Yahoo! MSN/Bing AOL Ask My Web Search Comcast Search Yellow Pages Search |
10,272,099,000 6,805,424,000 1,488,476,000 1,116,546,000 251,762,000 194,161,000 112,356,000 59,608,000 35,101,000 |
The use of search engines continues to grow. In January 2010 the total number of searches in the USA was approaching 10.3 billion. Of these Google handled 6.8 billion searches, which is almost double the number in the graph below, from March 2007.
Google's share of the search market is currently steady at 66.3% of the web searches, although Bing seems to be taking market share. The UK search engine usage statistics are here.
Compared with the graph below, it can be seen that Google continues to grow and dominate the search engine market in the USA.
In 2007 Google was used for nearly half of all the USA searches.
As more and more websites attempt to get a top 10 position on the major search engines, especially Google, it becomes more difficult to achieve, but to constantly aim to improve search engine ranking must be a target, and it has never been more important. Over 62% of search engine users click on a result on the first page of the SERPS [1].
After the first three pages, research on search engine usage proves the user is more likely to change their search term, or even change their search engine, rather than trawl through the lower pages.
Search engine providers continually change, refine and improve their search algorithms so these percentages are moving up over time. It appears that users are less prepared to read through a large number of SERPS looking for the results they are seeking.
It could be that the search engine algorithms are getting better at returning what the user wants in the first three pages, or it might be that searchers are not prepared to browse more than three pages, before altering their search and trying again.
Maybe searcher's are getting lazier, or the search engines are returning better results, but no matter what the current web-site's SERPS (search engine results pages), a never ending task is to strive to improve search engine rankings.
1. "iProspect Search Engine User Behaviour Study". Jupiter Research and IProspect. 2006.
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