Figure 1 shows the website with a 3 month Alexa Traffic Rank of 7.8 million, and the red downward pointing arrows indicate a downward trend. The one month statistics, show that soon the website is predicted to drop in popularity and if nothing it done, it will soon be approaching the 11.9 millionth most visited website on the internet, after falling a further 5 million places.
Figure 2, saved on the 13th of April, shows a complete reversal of fortunes for the same website. Now the three month Alexa Traffic Rank is below one million. The green arrows indicate an upward trend and the one month figure show that the website is now one of the top half million websites on the web. If the prediction from figure 1 occurred, instead of being in the top half million of visited websites, it would now be 11.97 millionth.
Early in March 2010 we were asked to see if we could improve the search engine ranking of the dogcages2u.co.uk website. Dogcages2U.co.uk is one of several satellite websites belonging to f1products.co.uk. Our brief was simple, reverse the trend, to avoid the website dropping to the predicted 11.9 millionth position. Once the trend had been reversed, we were targeted with getting the website in the top 1.5 million websites.
Using our unique SEO methodology we started analyzing the current website to arrive at recommendations of how to proceed. Some standard web pages are hard to optimise, the contact-us page, the terms and conditions, privacy policy and site map pages. So excluding these we were left with eight product pages, which we were free to optimise. Although the website had a couple of incoming links, the Google Page Rank was 0.
The website sells dog related products, dog cages, dog carriers, dog car guards. It is always slightly nerve wracking agreeing any target with a client, as we have very little idea how many searches are being made in the UK for dog cages and related products. We agreed that meeting the target of moving the site into the top 1.5 million websites was achievable and given a one year time scale.
Using software developed in house we targeted keyword combinations related to each of the eight individual product pages. Being software engineers and not traditional marketing people, we use specialist software to measure and record important metrics relating to each page that is to be optimised, to ensure all the target pages are fully tuned. With a little link building we managed to reverse the trend and by 30th March our target of achieving a position in the top 1.5 million websites was achieved.
Read more of this story and see the latest SEO results that we have achieved for this customer. The site is currently in the top 900,000 most visited websites in the world and in the top 20,000 in the UK, in less than six weeks.
Figure 3 shows the page views have increased by 15,600%.
Figure 4 shows that the reach is up by 4,100%.
The one month 'reach' figures for the site, the percent of internet users who visit the site, is up by 4,100% (figure 4), with the three month average moving up by 900%. The site today is now the 20,581 most visited site in the UK, up from over 200,000. Less than six weeks previously it did not register in the top 200,000!
The site now has over 180 page one result from Google.co.uk, pages from the UK, with only eight product pages. Currently the site has an indicated Google Page Rank of 0. With a daily average traffic rank below 500,000, it is now a very competitive website in its specialist area.
| Search Term | Google.co.uk |
| 4x4 car cages | 1 and 2 |
| bespoke cages | 1 and 2 |
| indoor dog pens uk | 1 and 2 |
| bespoke and custom designed dog car cages | 1 and 2 |
| car cages for 4x4 | 1 and 2 |
| custom car cages for 4x4 | 1 and 2 |
| bespoke car cages for 4x4 | 1 and 2 |
| bespoke cages for 4x4 | 1 and 2 |
| bespoke hatchback dog cages | 1 and 2 |
| dog cages for 4x4 cars | 1 and 2 |
| dog cages for 4x4 cars | 1 and 2 |
| non toxic steel dog cages | 1 and 2 |
| non toxic steel dog carriers | 1 and 2 |
| fully collapsible non toxic dog cages | 1 and 2 |
| fully collapsible non toxic indoor dog kennel | 1 |
| collapsible non toxic indoor kennel | 1 |
| collapsible non toxic indoor dog cages | 1 and 2 |
| hatchback car dog cages for puppies | 1 and 2 |
| hatchback car dog cages for dogs | 1 and 2 |
| none toxic dog cages | 1 and 2 |
| estate car cage for puppies | 1 and 2 |
| 4x4 car cages for pets | 1 |
| 4x4 car cages for puppies | 1 |
| 4x4 car dog carriers for puppies | 1 |
| estate car cages for puppies | 1 and 2 |
| estate car cages for pets | 1 and 2 |
| hatchback car dog cages for puppies | 1 and 2 |
| custom car dog guards | 1 and 2 |
| hatchback car dog guards for puppies | 1 and 2 |
| cheap custom made dog car carriers | 1 and 2 |
| telescopic and folding dog ramps | 1 |
| estate car cages for pets | 1 and 2 |
| strong dog ramps | 1 and 2 |
| cheap bespoke car cages for 4x4 | 1 and 2 |
| quality pet cages | 6 and 7 |
| estate car cages | 3 and 4 |
| hatchback car dog cages | 3 and 4 |
| cheap custom made car dog guards | 2 and 3 |
| outdoor dog pens uk | 10 |
| bespoke puppy cages | 4 and 5 |
| custom made cages | 3 and 4 |
| bespoke puppy cages | 4 and 5 |
| custom made dog cages | 3 and 4 |
| custom made cages | 3 and 4 |
| bespoke dog cages | 3 and 4 |
| dog cages for hatchbacks | 6 and 7 |
| dog cages for hatchback cars | 3 and 4 |
| bespoke cages for estate car | 2 and 3 |
| cages for estate car | 3 and 4 |
| hatchback dog cages | 6 and 7 |
| custom hatchback dog cages | 3 and 4 |
| custom hatchback cages | 3 and 4 |
| custom hatchback car cages | 5 and 6 |
| custom designed car cages | 2 and 3 |
| custom designed dog cages | 3 and 4 |
| dog cages for estate cars | 3 and 4 |
| dog carriers for estate cars | 3 and 4 |
| bespoke dog carriers | 2 and 3 |
| quality dog cages | 6 and 7 |
| powder coated dog cages | 6 and 7 |
| powder coated dog guards | 6 and 7 |
| non toxic dog carriers | 7 |
| flat folding dog cage for estate cars | 3 and 4 |
| flat folding dog cage for 4x4 cars | 3 |
| estate car cages for dogs | 2 and 3 |
| bespoke car dog cages | 2 and 3 |
| 4x4 car dog cages | 2 and 3 |
| 4x4 car dog guards for puppies | 5 |
| 4x4 car dog carriers for puppies | 5 |
| estate car dog cages | 3 and 4 |
| hatchback car dog cages for pets | 2 and 3 |
| custom made car dog guards | 3 and 4 |
| hatchback car dog guards for pets | 2 and 3 |
| hatchback car dog carriers for puppies | 2 and 3 |
| hatchback car dog carriers for pets | 2 and 3 |
| jeep dog car cage | 2 and 3 |
| cheap custom made car cages | 2 and 3 |
| cheap custom made dog car guards | 2 and 3 |
| strong and lightweight dog ramps | 6 |
| indoor puppy cages | 6 and 7 |
| fitted dog cages | 6 and 7 |
| puppy cages for estate car | 3 and 4 |
| puppy cages for 4x4 | 2 and 3 |
| puppy cages for hatchback cars | 3 and 4 |
| dog cage design | 2 and 3 |
| estate car puppy cages | 3 and 4 |
| bespoke dog car cages | 2 and 3 |
| custom made car cages for 4x4 | 2 and 3 |
| bespoke dog cages for estate car | 2 and 3 |
| cheap dog cage design | 3 and 4 |
| dog cages | 3 and 4 |
| amazing value dog cages | 5 |
| cheap dog cages | 6 and 7 |
| cheap puppy cages | 6 and 7 |
| cheap dog guards | 6 and 7 |
| cheap dog crates | 3 and 4 |
| fold flat dog cages for 4x4 cars | 3 |
| fold flat dog crates for estate cars | 3 |