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Adept SEO Case Study

Dave Kendall - Double Glazing / Builder


August 2011 Update - site registered 7th May 2011 global users up 2,800%

I've just checked the search engine results positions and the site now has at least 104 top ten, page one results and many more page two results (positions 11 - 20).

The site is currently three months and one week old and the results achieved are consolidating. In the last couple of weeks, I've re-focussed a couple of pages to ensure they perform better. In the last two weeks because of the outstanding results already achieved, it has been decided to grow the site and first of all two new pages were added to provide additional keyword targets.

The site now ranks in the top 23,000 websites in the UK and is approaching the top 750,000 websites in the world. In the last few days, I've added eleven new 'gallery' pages. These gallery pages mainly consist of a small amount of text and a large photograph to prove the quality of the workmanship Dave Kendall and his team consistently achieves.

Gallery pages are ideal for SEO, as the photographs prove to the website visitor the quality of the workmanship that has been achieved, and because of the small amount of text, manipulating it to have the optimum keyword density is a straightforward task.

Given a month or so I expect these gallery pages to be producing a substantial number of page one results for our targeted keyword phrases.

As we use our unique optimisation software to measure the optimisation of all keyword phrases on optimised web pages, if you find an SEO provider with more, or better quality results than these, (shown below), please help us improve by emailing Phil the URL (web site address) showing the superior results to: BetterThanYou@adept-seo.co.uk.


global users up 2,800% global page views up 2,500%

Global Reach up 2,800%
Page Views up 2,500%
Traffic Rank one month average 758,984,up 9,049,317 places
Traffic Rank three month moving average, 1,763,128
Traffic Rank (UK), 31,775

Traffic rank world and UK
Background:

Dave Kendall is a time served joiner who has run a double glazing installation and repair business for over twenty years. In the past, the business has mainly been focussed on the usual services, replacement doors and windows, roofline products, garden rooms/ sunrooms and conservatories. He used to have a website on a slightly different domain name, but decided to upgrade to a more search engine friendly design, so kept the look of the old site, but the new site was built with high visibility from the search engines in mind from the start.

Another reason for this website was to advertise his skills and let new and existing customers know that he was keen to branch out and get more involved in traditional building work, home improvements, renovations, maintenance and alterations. As well as standard carpentry and joinery tasks. Alexa Traffic Rank 1 month 758,000

As Dave Kendall works regularly with other tradesmen, usually plumbers and plasterers, he is already planning the next development phase of the website to display examples of his previous work, including multiple bathroom makeovers.

As can be seen, a little over six weeks after the site was launched, Alexa has it around 1.7 million in the world and with the one month average at 738,984, it should not be long before the three month average catches up and the site achieves a position in the top one million sites.

How is this achieved? Well initially the site is quite small, with only fourteen pages, including the usual pages that are difficult to optimise, like the contact-us, and about-us pages. The 'services' pages, such as double glazing installation, double glazing repairs Newcastle, joinery services, building services, renovations and repairs are all optimised to a high level and specifically targeted at the local (Newcastle upon Tyne) area. Each page is very focussed on its individual subject.

People often ask "how long does the initial SEO work take, until noticable results are achieved?" I plan to create a page showing the progress of this website, as it was started with a brand new domain name, with no incoming links and no Google Page Rank. Suffice to say that after six weeks, the results are settling down, so if you are not getting first page positions after this time, it is time to start asking questions or conceiving a different strategy, maybe targeting slightly easier keyword phrases.

SEO Results


Search Term Google.co.uk
dave kendall building services1,2,3,4,5,6
upvc roofline installer newcastle1,2
upvc roofline installer newcastle1,2
upvc roofline products newcastle1,2
conservatory builder newcastle1,2
double glazed unit failure newcastle1,2
sunroom builder newcastle1,2,3
replacement door installer newcastle1,2,3
door canopy builder newcastle1,2,3
builder of door canopies newcastle1,2,3
roofline installer newcastle1,2,3
upvc roofline fitter newcastle1,2,3
patio door installers newcastle1,2,3
garden room builder newcastle1
double glazed window lock problems newcastle1
porch builder newcastle1
upvc roofline newcastle2
porch builders newcastle2
energy efficient windows newcastle2,3
replacement door canopies newcastle3,4,5
dave kendall3,4,5,6,7,8
dave kendall double glazing4,5,6,7,8,9
patio door fitters newcastle4,5,6
replacement door fitters newcastle4,5,6
replacement soffits newcastle4
home renovations newcastle4
cladding repairs newcastle5
property maintenance newcastle5
house alterations newcastle5
house renovations newcastle5
door canopies newcastle5,6
replacement double glazed windows newcastle5,6,7
dave kendall joinery5,6,7,8
double glazed door lock replacement newcastle6,7
property modernising newcastle6,7
double glazing failed unit repair newcastle7
patio doors newcastle, supply only7,8,9,10
porches newcastle8,9
double glazing supply only newcastle8,9
pvcu door installer newcastle8,9,10
replacement windows newcastle9,10
door installers newcastle9,10
replacement porches newcastle10,11
pvcu door installers newcastle10,11
roofline products newcastle10,11,12

See more evidence of our abilities with another SEO Case Study relating to Road Signs Direct

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