Search Engine Optimisation Case Study

NEE Controls Website Experiences

Customers who use the internet to locate products and services typically enter one or more associated keywords into a search engine. The search engine then rapidly locates the keywords and generates search engine results, a list of all websites that contain them. The websites are then displayed on one or more pages together with a short text extract.

Millions of websites are often contained in search engine results for popular keywords, however customers usually only look at the first few pages, the majority only look at the first page. The key to selling your products is to get your website as high up the search engine results list returned by the most popular search engines as possible, ideally on page 1 number 1, websites can be optimised to achieve this.

Page 1, Position 1 from Google.com, with 18.7 million competing pages *

NEE Controls Ltd was started by John H Perkin in 1974 as North East Electronics, 'NEE'. NEE designed, developed, manufactured, marketed and supported high performance computerised machine control system used to automate a wide variety of machines.

In early 2002 NEE decided, in light of the reducing effectiveness of trade shows, that they needed to increase the global visibility of their company to increase sales of their products, especially exports, by having a website.

NEE decided that the fastest route to achieving their aims was to get specialist outside assistance and located a company who guaranteed page one status on a number of major search engines for an unlimited number of keywords within a short but unspecified period. This company agreed to optimise our website, nee-controls.com, from information provided by NEE.

* Results achieved by members of staff currently working for Adept SEO. The screen captures refer to dates between 2003 and 2005.