After initial delays the website was up and running in August 2002. Soon after this the company began supplying NEE with monthly statistics showing the website visibility on search engines. NEE were very surprised at the large number of search engines listed in the results, however by early 2003 visibility on the then major search engines, Google, MSN, Altavista, Lycos and Yahoo, was very disappointing.
Page 1, number 1, with more than 42 million competing pages *
As an independent visibility check NEE began collecting their own statistics on their website visibility from January 2003. This was done by searching using the major search engines for a variety of keywords associated with their product range. These confirmed the very limited website visibility in the first 300 search results.
Page 1, number 1, in the MSN (Microsoft) search engine *
In view of NEE's growing concern, they researched how a web site could be optimized to improve website visibility to potential customers on major search engines. As their original website producing company seemed reluctant to make changes to the existing site, it was decided to generate, in house, a second website.
Page 1, number 1, (for the same phrase) in Yahoo *
Starting with a blank canvas, considerable effort was put into researching and implementing the new website's design, appearance, linking structure, keyword selection, and site content. Prior to the new site launch the 'search engine optimisation' process began where NEE researched how to further increase the web site visibility and implemented the conclusions.
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