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Adept SEO Case Study

Dave Kendall - Double Glazing / Builder


April 2nd 2012 Update - site registered 7th May 2011 global users up 2,800%

I knew from the amount of traffic the site is getting that the number of first page results on Google had to be growing and today, after checking I have counted 332 top ten, page one results and 75 more

page two results (positions 11 - 20). Go to the 332 top 10 results

The site is currently eleven months old and the results continuing to grow.

I am continuing to add gallery pages on a weekly basis as Dave has now saw the benefits that these pages bring. Gallery pages are ideal for SEO, as the photographs prove to the website visitor the quality of the workmanship that has been achieved, and because of the small amount of text, manipulating it to have the optimum metrics is a straightforward task.

As we use our unique optimisation software (which is designed to constantly achieve better results by using fuzzy logic) to measure the optimisation of all the targeted keyword phrases on optimised web pages.

If you find an SEO provider with more, or better quality results than these, (shown below), please help us improve the accuracy of the software by emailing Phil the URL (web page address) showing the superior results to: BetterThanYou@adept-seo.co.uk. I would appreciate it as I am always looking to refine the software as Google constantly make small adjustments to its algorithms to achieve better, more relevant results.


global users up 2,800% global page views up 2,500%

Global Reach up 2,800%
Page Views up 2,500%
Traffic Rank one month average 758,984,up 9,049,317 places
Traffic Rank three month moving average, 1,763,128
Traffic Rank (UK), 31,775

Traffic rank world and UK
Background:

Dave Kendall is a time served joiner who has run a double glazing installation and repair business for over twenty years. In the past, the business has mainly been focussed on the usual services, replacement doors and windows, roofline products, garden rooms/ sunrooms and conservatories. He used to have a website on a slightly different domain name, but decided to upgrade to a more search engine friendly design, so kept the look of the old site, but the new site was built with high visibility from the search engines in mind from the start.

Another reason for this website was to advertise his skills and let new and existing customers know that he was keen to branch out and get more involved in traditional building work, home improvements, renovations, maintenance and alterations. As well as standard carpentry and joinery tasks. Alexa Traffic Rank 1 month 758,000

As Dave Kendall works regularly with other tradesmen, usually plumbers and plasterers, he is already planning the next development phase of the website to display examples of his previous work, including multiple bathroom makeovers.

As can be seen, a little over six weeks after the site was launched, Alexa has it around 1.7 million in the world and with the one month average at 738,984, it should not be long before the three month average catches up and the site achieves a position in the top one million sites.

How is this achieved? Well initially the site is quite small, with only fourteen pages, including the usual pages that are difficult to optimise, like the contact-us, and about-us pages. The 'services' pages, such as double glazing installation, double glazing repairs Newcastle, joinery services, building services, renovations and repairs are all optimised to a high level and specifically targeted at the local (Newcastle upon Tyne) area. Each page is very focussed on its individual subject.

People often ask "how long does the initial SEO work take, until noticable results are achieved?" I plan to create a page showing the progress of this website, as it was started with a brand new domain name, with no incoming links and no Google Page Rank. Suffice to say that after six weeks, the results are settling down, so if you are not getting first page positions after this time, it is time to start asking questions or conceiving a different strategy, maybe targeting slightly easier keyword phrases.

SEO Results


Search Term Google.co.uk
dave kendall double glazing1,2,3,4,5,6,7,8,9,10
dave kendall building services1,2,3,4,5,6,7,8
dave kendall joinery3,4,5,6,7,8,9
dave kendall1,2,3,4,5,6
patio doors fitters newcastle1,2,3,4,5
replacement doors fitters newcastle1,2,3,4,5
roofline installer newcastle1,2,3,4,5
double glazing supply only newcastle1,2,3,4,5
patio doors newcastle, supply only1,2,3,4,5
patio door fitters newcastle1,2,3,4,5
double glazed doors supply only newcastle1,2,3,4,5
double glazed windows supply only newcastle1,2,3,4,5
double glazing doors supply only newcastle1,2,3,4,5
french door fitters newcastle1,2,3,4,5
french door installers newcastle1,2,3,4,5
wood effect composite door newcastle1,2,3,4,5
pvcu coloured door installers newcastle1,2,3,4,5
coloured composite doors newcastle1,2,3,4,5
french door fitters newcastle1,2,3,4,5
french doors supply only newcastle1,2,3,4,5
door canopies builder newcastle1,2,3,4
garden room builder newcastle1,2,3,4
home alterations newcastle1,2,3,4
replacement door installer newcastle1,2,3,4
door canopy builder newcastle1,2,3,4
builder for door canopies newcastle1,2,3,4
conservatory builders newcastle1,2,3,4
garden room builder newcastle1,2,3,4
patio door installers newcastle1,2,3,4
door with keyless locking newcastle1,2,3,4
easi-clean hinges newcastle1,2,3,4
a-rated replacement windows newcastle1,2,3,4
french door installers newcastle1,2,3,4
french door installers newcastle1,2,3,4
replacement double glazed windows installers newcastle1,2,3
replacement double glazed windows fitters newcastle1,2,3
replacement doors installers newcastle1,2,3
sunroom builder newcastle1,2,3
property modernising newcastle1,2,3
keyless locking system newcastle1,2,3
keyless locking newcastle1,2,3
secondary double glazed windows newcastle1,2,3
a-rated patio doors newcastle1,2,3
property modernising service newcastle1,2,3
replacement double glazing units newcastle, supply only1,2,3
a-rated replacement dormer windows newcastle1,2,3
upvc roofline installer newcastle1,2
energy efficient windows newcastle1,2
upvc roofline newcastle1,2
upvc roofline products newcastle1,2
double glazed unit failure newcastle1,2
fence erectors newcastle1,2
keyless entry system newcastle1,2
replacement bay windows newcastle1,2
a-rated double glazed dormer windows newcastle1,2
replacement soffits newcastle1
cladding repairs newcastle1
double glazed window lock problems newcastle1
dormer windows installers newcastle1
home renovations newcastle2,3,4
dormer windows installer newcastle2,3
house renovations newcastle2,3
internal patio doors newcastle2,3
property renovation newcastle2,3
double glazed bay windows newcastle2
upvc replacement windows newcastle3,4
ceilings lowered newcastle4
double glazed windows fitters newcastle4,5
double glazed windows installers newcastle3,4,5
composite doors newcastle supply only3,4,5,6
patio doors installers newcastle4,5,6,7
pvcu door installers newcastle4,5,6,7,8
replacement double glazed windows newcastle5,6,7,8
house alterations newcastle5,6,7,8
roofline products newcastle6,7,8,9
conservatory builder newcastle5,6,7,8,9
replacement doors newcastle5,6,7
porch builder newcastle5,6
residential front doors newcastle5,6
residential front doors newcastle5,6
pvcu door installer newcastle6,7,8,9,10
pvcu door installer newcastle6,7,8,9,10
replacement windows newcastle6,7,8
house refurbishments newcastle6,7,8
double glazed door lock replacement newcastle6
replacement pvcu windows installers newcastle6,7
garden rooms newcastle7,8
double glazing door lock repairs newcastle7,8
wood effect composite doors7,8,9
door canopies newcastle8,9,10
door canopies newcastle8,9,10
replacement pvcu windows fitters newcastle8
double glazed door lock repairs newcastle8
dormer windows newcastle8,9
replacement door canopies newcastle9,10
replacement double glazing fitters newcastle9,10
replacement double glazing fitters newcastle9,10
double glazing failed unit repair newcastle10

See more evidence of our abilities with another SEO Case Study relating to Road Signs Direct

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